Call of Duty

Call of Duty / Kevin

In Call of Duty, anyone can be king.

That was our big invitation. It doesn't matter who you are out there. You can feel like Messi in here. Even if you're a regular dude named Kevin. Cargo shorts and all.

Call of Duty / KillCameraman

Every time someone gets lit up in Call of Duty, they get put up on the “killcam.” So, naturally, we asked “who’s the person behind the cam?”

Enter Randall Higgins.
The KillCameraman. Our inside guy on the COD battlefield with a love for cinematic angles. He risks life and limb to give fans a boots-on-the-ground view of all the fun waiting in Call of Duty.

Call of Duty / Ember

Instead of revealing the next Call of Duty with a game trailer we explored the relationship between technology and humanity and where it might take us in 2065 (the setting of the next game).

Today our tech is making us smarter, faster, and stronger. But how far are we willing to go? This film shows where we might be heading.

Call of Duty / Superpower for Hire

In Call of Duty: Advanced Warfare, a private military corporation becomes the most dominant force in the world.

Sounds far fetched, but it might not be.

To start a conversation about the game, we partnered with Vice to explore the real world power and impunity of today’s private military complex. Proving a future run by private military corporations might not be so crazy after all.

Call of Duty / Reassemble!

For the first time in years, hundreds of millions of lapsed gamers were open to Call of Duty because of the game’s return to WWII.

We found that more than the game itself, what lapsed fans missed most was the camaraderie. To once again battle alongside friends. To experience all the ball-busting, ass-saving, bond-tightening brotherhood they had back in the day.

It could only mean one thing. It was time to get the squad back together.

Call of Duty / Discover Your Power

In Call of Duty: Advanced Warfare you feel like a superhuman. Jump twenty feet in the air, sprint like Usain, punch through walls. All with the help of an advanced military exo-suit.

Inspired by the emergence of GoPro-style action films dominating YouTube and pop culture at the time, we gave fans a first-person taste of the experience. Part commercial, part roller coaster. Buckle up.