Gatorade / Replay
Most adults hang up the cleats after high school. The problem: once they stopped playing sports, they stopped drinking Gatorade.
But we found one thing that could bring them back: a second chance.
To inspire our audience to make their athletic comeback, we reunited and trained the original players (now well past their prime) to replay a historic high school football game from 1993 that ended in a 7-7 tie. The program went on to become a full-fledged cable TV show that ran for three seasons and was called one of CNN’s top stories of the year. Ultimately changing the lives of a few and inspiring millions more.